Since 2016, Instagram lets users post photos and videos that vanish after 24 hours. Nowadays more than 500 million Instagrammers use stories daily. If you’ve ever thought about experimenting with stories to boost your reach or engagement, now is the perfect time to consider your story strategy.
My latest eResource covers the why and how of Instagram stories. I will cover why you should be using stories, how to analyse them, what content strategy to consider, how to expand your reach and how to make them look good, including some story hacks I’m confident you never knew existed!
Why Instagram stories?
Instagram stories don’t show up in the Instagram news feed and only last 24hrs. This means that you can post easily and rapidly to your followers without worrying too much about the longevity of a post, the fit in your overall feed or bombarding your followers with content. Also, compared to the polished nature of newsfeed picture, the vibe is definitely a little rough around the edges. So, you can breathe a sigh of relief, you don’t need to invest in fancy equipment, courses or personal staff to create engaging stories. Even billion-dollar companies are posting iPhone videos occasionally. You've got this!
Make the most of your Instagram stories
Not sure on how to go about creating your stories? Order my eResource! With discount code STORIES50 you get 50% off! So what are you waiting for?